We love photography! And yesterday we visited Foam to see the new exhibition Foam presents this summer: Swinging Sixties London – Photography in the Capital of Cool. The thematic group show immerses visitors in the dazzling London of the sixties, an era bursting with possibilities. The presentation touches upon all of the remarkable developments in and around photography at the time: fashion, celebrities, music, magazines, design and social change. In the exhibition, Foam brings together the work of iconic photographers of the sixties – who in their heyday were often as famous as the stars in front of their cameras. Featuring work by Terence Donovan, Brian Duffy, John French, Norman Parkinson, John Hopkins, John Cowan, Eric Swayne and Philip Townsend. Donovan excels with his fashion photography, narrating series and moving portraits of female and male models. Duffy shot iconic photographs of famous models and personalities like Grace Coddington, Jane Birkin, Mick Jagger and Michael Caine.

International Epicentre

In the mid-1960s, the capital of England stood for everything hip, fashionable and cool. In April 1966, America’s Time Magazine even dedicated a complete issue to London: ‘the Swinging City’. “Ancient elegance and new opulence are all tangled up in a dazzling blur of op and pop,” writes Piri Halasz in the legendary cover story. This period in London’s history represents the transformation the capital underwent in the decennia after the war, from a grim, shattered city to an international and lively epicentre for style, culture and fashion.

If you are in the neighborhood we highly recommend to treat yourself with this eye candy. Or bring your kid if you like. You can visit the exhibition from June 12th – September 2nd 2015 @ Foam Photography Museum Amsterdam

Beeld: www.foam.org