The year 2016 started with a great new kids brand – The Animals Observatory – from Laia Aguilar, formerly the creative director of Bobo Choses. As you might know we are a great fan of Bobo Choses (see our previous posts), so we were very curious for her very first collection. 

Laia Aguilar sees children’s fashion as an artistic tool through which she can express her own extraordinary world. Tireless in her efforts, each garment she designs is infused with her flair and authenticity. She never sees a design as finished until it evokes her own secret, playful inner music, a music that springs from a blend of simple and imaginative patterns, her unique eye for colour, a choice of comfortable yet wonderful materials and fabrics and the illustrations and drawings that are perhaps her most characteristic trait, the result of a spontaneity forged over years of work and which fill thousands of sketch books…

She knows that it is the children, the toughest of judges, that she must win over with her genuine truth and boundless imagination. Although the clothing is the central focus of her creative innovation, Aguilar has a global vision of her projects, which is why she makes a point of being involved in every detail, from brand image and ad campaign photography to the selection of those who accompany her on her journey: artists, designers and professionals representing a wide variety of disciplines, whose work adds to and complements the world of The Animals Observatory. The entire Animals Observatory team are committed to the brand being an ethical leader in the world of fashion, which is why great care and attention goes into the selection of social and humanitarian collaborative projects.

Our top picks for this spring & summer: